Doing search engine optimization (SEO) for a large sized company, as you will find out, will beget you certain challenges that are amiss in SEO projects for small business websites. And it is exactly these very challenges that we will shed light on when you decide to engage in SEO for a big client. Courtesy the insight offered by Warren Lee, who handles SEO for Adobe’s web properties, you will learn that finding out the most common obstacles to SEO (India) projects before commencement will help keep problems at bay and let you come up with a foolproof strategy.
Lee terms the first challenge ‘cross functional alignment,’ as large companies usually divide their functional areas into various silos like marketing, HR and IT. Neat as the procedure may be, it poses a problem for the SEO companies in India since the silos in large organizations may not even know one another. Lee’s suggests that the SEO team build relationships with the areas that their work would affect.
The next challenge, Lee says, is remaining attentive to crucial plans, and the solution is to adopt a team culture where project priorities are driven by data and supported by training. Getting buy-in, according to Lee is the third obstacle, which can be dealt by adopting a strategy of negative psychology, wherein past failures would be reminded. Lee says that the final obstacle is maintaining a balance in team involvement. This can be tackled with only by convincing everyone that SEO affects most areas of an organization and spreading awareness about their roles in success of the project.